- By: asehbsb
- Time: 2022-02-10
- Clicks: 2385
Located within the immediate vicinity of Honghu Station of Wuhan Metro Rail Transit, the project encompasses a strategically positioned commercial district that accommodates provincial government offices, central business district high-rise office complexes, educational institutions, and residential communities serving diverse populations. Having maintained a continuous operational presence in this locality for 15 years, WS Super Life Shuiguo Lake Store had accumulated extensive emotional connections and loyalty among their regular customer base, a factor that substantially complicated the scope and execution of their commercial transformation initiative. The store's long-standing community presence meant that any redesign effort needed to balance preservation of the brand's heritage with modernization requirements, necessitating careful strategic planning to maintain customer relationships while introducing contemporary retail concepts.
In recognition of the distinctive purchasing behaviors and time constraints of affluent business professionals and urban commuters navigating metropolitan environments, our retail design incorporated architectural modifications featuring expansive dual-entry configurations, which fundamentally restructured pedestrian circulation patterns and enhanced the capacity to captu
Drawing conceptual inspiration from the historic Lascaux cave murals and their profound artistic significance in prehistoric visual storytelling, our design team developed a comprehensive spatial composition that incorporated walnut wood as the primary structural material, paired with black steel frameworks, strategically positioned metal plates, sheet rock partitions, and aluminium plate accents to create a layered architectural experience.
In pursuit of establishing an authentic retro-gentleman aesthetic throughout the spatial design, our team employed a deliberate architectural strategy that constructs visual interest through the systematic emphasis of distinct characteristics across multiple zones, thereby fragmenting the overall environment into clearly differentiated areas that each communicate their own narrative
On the opening day of the store, WS Super Life Shuiguo Lake Store attracted a bevy of customers with their new image and heavy marketing. According to the latest data, this supermarket with a floorspace of 1380m2 is expected to achieve an annual revenue of RMB 160 million, with an average daily sales growth rate of 18% and a return on investment of 29%.
Based on comprehensive customer feedback collected through multiple retail environment assessments, stakeholders have expressed high levels of satisfaction regarding the newly implemented design framework, with particular emphasis on how the traffic flow pattern facilitates intuitive navigation and how the strategic layout of the supermarket's departmental zones reduces customer journey time and cognitive load.
After the transformation, WS Super Life Shuiguo Lake Store has become a high-end consumer-friendly store, frequently starring on Internet platforms such as Tik Tok and Xiaohongshu. We also emphasized the need for human-centric design in the project, by allowing customers to interact with supermarket employees which would enhance the connection between consumers and the brand.
Facing the pandemic, the number of stores that continue to open and have high investment quality has shrunk. As a retail enterprise with a history spanning more than four decades, our client must shoulder the responsibility of providing their loyal customers with a safe and healthy shopping environment, creating a place brimming with quality and unique investment, which play an important role in revitalizing the retail market and driving economic development.
- 1Ulife Department store design
- 2HEMA XIANSHENG New Retail Supermarket Design
- 3Wsuper Supermarket design
- 4Chengdu Gather Market Design
- 5Design Case of High-end Supermarket: WS Super Life Shuiguo Lake Store