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Recent Developments in the Exploration of Cutting-edge Design
Wsuper Supermarket design
  • By: asehbsb
  • Time: 2022-02-10
  • Clicks: 2313

W super operates from a prime location situated on the first floor of W Hotel, which holds the distinction of being Asia's largest hotel property, positioning it as a highly accessible destination for diverse customer demographics within the metropolitan area. Targeting the affluent white-collar professional segment that constitutes the primary customer base across two nearby office buildings, the establishment strategically expands its commercial reach to serve the broader surrounding community while simultaneously strengthening its position within the competitive retail sector. The venue functions as an integrated retail and hospitality concept that merges supermarket operations, professional catering services, and experiential retail environments, collectively designed to construct elevated shopping scenarios that deliver measurable value to consumers who seek convenience alongside quality in their purchasing journeys. The merchandise assortment spans extensive categories, with physical stock visibility that supports informed purchasing decisions, while multiple dedicated food preparation stations operate concurrently to accommodate varying flavor preferences and dietary requirements across the customer population.


Wsuper精品超市设计现场图


W super operates a retail environment spanning more than 2,000 square meters, representing a comprehensive commercial space designed to accommodate diverse shopping patterns and customer traffic flows that characterize modern supermarket operations. The interior layout strategically divides the overall surface area into functional zones, each serving distinct merchandising purposes within the contemporary grocery retail sector. The design implementation incorporates a highly saturated orange as the predominant ground coloration, establishing a continuous visual pathway that functions analogously to a directional ribbon weaving throughout the entire commercial field, while simultaneously echoing and reinforcing the primary brand color identity that customers encounter across all touchpoints.





The use of partial bronze gold stainless steel and clear glass again increases the visual perception of space. The collision between the bright line and the calm color between the above lines and the surface completes the tone of this time.

For the purpose of establishing a competitive benchmark within the local retail sector of Xi'an, the spatial design and visual merchandising framework of this retail destination has been colloquially designated by residents as the most beautiful supermarket in the region. At W Super, the shopping experience transcends traditional grocery retail by integrating multiple functional zones that accommodate not only product purchasing but also in-store dining facilities, beverage service areas, and recreational entertainment spaces designed to extend customer dwell time and increase frequency of visits.


Wsuper精品超市设计现场图


W super invested 8 million yuan in the cost of renovation. In this project, we planned it as a combination of supermarket and market, integrating catering and traditional Chinese snacks, improving the efficiency and increasing its interest. These increase the retention time of consumers in the store.

Since its opening in August of the prior year, the retail establishment has achieved a turnover reaching 42 million across the nine-month operational period, with a gross profit margin calculated at 12%, metrics that reflect the performance dynamics within the competitive